The pull of reaching new markets has never been stronger for brands wanting to enter the Southeast (SE) Asia market. In the ever-evolving landscape of ecommerce,, there is one player that stands out—Shopee. The numbers speak for themselves: SE Asia’s gross merchandise value (GMV) hit $99.5 billion USD in 2022, over half of which can be attributed to Shopee.
As a global ecommerce accelerator, Pattern helps brands seize opportunities available on digital marketplaces like Shopee in SE Asia, by ensuring brands are backed by in-region experts, quality content and listings, and data to support strategic decisions.
Here are three reasons why selling on Shopee is a strategic must-have for brands eyeing success in Southeast Asia.
1. Unmatched Traffic and Exposure
Shopee is the largest online marketplace in SE Asia, with 343 million visits per month.
Shopee’s massive influx of online visitors translates into unparalleled exposure for brands. In a marketplace where visibility can make or break success, the sheer number of potential customers is a compelling draw for brands.
For brands wanting to tap into a huge market of potential customers quickly, Shopee should be at the top of the list. As Shopee’s mobile app is accessible to 90% of the region’s population, your brand will be highly visible.
2. A User-Centric Experience
SE Asia’s average usage of mobile internet is the highest among regions, with around 90% of the region’s population accessing the internet through their smartphones. Shopee knows their consumers, and launched the Shopee application first, making their mobile experience a priority compared to other regional marketplaces.
Shopee claims to be the fastest growing online marketplace in SE Asia and is the top shopping app in the region based on app downloads and users–which is a testament to its user-centric approach.
3. Seamless Regional Penetration
As SE Asia’s ecommerce sector saw continued growth in 2022, Shopee remained the market leader in the region with a GMV of US $47.9 billion – far ahead of other players such as Lazada, Tokopedia, and TikTok Shop.
SE Asia is a diverse region with unique cultural nuances. Shopee’s widespread presence across various countries ensures that brands can effortlessly tap into these markets, leveraging local insights for optimal sales strategies. Achieving success on Shopee is a solid indicator to brands that they could expand to other SE Asia marketplaces.
Expand Successfully to Shopee With Pattern
Selling on Shopee isn’t just a chance for brands to dip their toes into SE Asia’s market; it’s an opportunity to dive into a whole new market with incredible potential. With Pattern’s expert guidance, brands can navigate this vast marketplace with confidence, capitalizing on Shopee’s traffic and regional dominance.
Pattern help brands with:
- Marketplace sales management
- Master distribution
- Omni-channel digital marketing
- Cross-border distribution
- Providing in-region experts who speak the local languages
- Understanding key market differentiators
- Selling on individualized Shopee platforms with consolidated data and reporting
Contact us today to explore how Pattern can elevate your brand’s presence
