Case Study

Feetures

Founded by runners and innovators, Feetures are engineered to have a custom-like fit that solve conventional sock problems.

PARTNER SINCE

July 6, 2017

WEBSITE

www.feetures.com

MARKETPLACES

Amazon U.S., CA, eBay

SELLER CATEGORY

Clothing, Shoes & Jewelry

Key Challenges

Feetures faced damaged brand equity due to price erosion on Amazon and multiple unauthorized sellers. They also were challenged by the high cost of optimizing images and content on their ecommerce channels. This led to an inconsistent brand message throughout content and across sellers.

DAMAGED BRAND EQUITY

Damaged brand equity due to price erosion on Amazon.
Multiple unauthorized sellers.

CREATIVE COSTS

High cost of optimizing images and content.
Little bandwidth and budget to optimize creative.

INCONSISTENT MESSAGE

Inconsistent brand message throughout content and across sellers.
Listings were not up to par with their brand.

LITTLE REPORTING

Needed better data and reporting about their Amazon listings and unauthorized sellers.

PARTNERSHIP

Our Approach

With Pattern’s ecommerce knowledge and expertise, we were able to give Feetures the resources they needed to empower them to uphold MAP, including our Predict software to identify unauthorized sellers and connection to legal counsel to remove them. Lastly, Feetures’ access to Pattern’s digital marketing team of creatives, advertisers, and marketplace experts helped them optimize images and content on all their Amazon listings.

Joe Gaither

Feetures Director of Marketing

“ We decided to partner with Pattern because they are clearly experts in the channel. They use their technology to help monitor key metrics. ”

Jinnie Austin

Brand Manager at Feetures

“ Pattern has given us a road map. They are really a partner. Pattern has truly gone above and beyond to do everything they can to make us successful. ”

Shelly Tackett

Art Director at Feetures

“ I trust Pattern implicity to make content that is on brand. I don't doubt their choice. Whenever they come to me with ideas, I'm always all thumbs up. ”

Results

Pattern and Feetures’ combined efforts led Feetures to experience increased brand equity online, regain control of their online channel with 99% MAP compliance, and grow revenue nearly 70% in their first year partnering with us.

IMPROVED BRAND EQUITY

Optimized images and content.
Maintained a consistent brand message across all marketplace and Amazon listings.

GROWING REVENUE

Revenue grew 67% from 2017 to 2018.
Feetures revenue grew 20% YoY from 2018 to 2019.

BETTER REACH

Marketplace expansion to sell and monitor products on 3 marketplaces.

BRAND CONTROL

Regained control from unauthorized sellers and improved conversion rates.
Feetures achieved 98% MAP compliance in their first year and now average 99% MAP compliance overall.

REVENUE GROWTH IN 1ST YEAR

67%

99%

MAP Compliance Overall

20%

Revenue Growth from 2018 to 2019

3

New Marketplaces

67%